Campaign details
Brand: GoogleBrand owner: AlphabetEntrant company: GroupM China, ShanghaiIdea creation: GroupM China, Shanghai / Google China, ShanghaiMarket: ChinaSector: Information technologyMedia channels: Mobile & apps, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
As COVID-19 erupted, museums' traditional business models were severely impacted across the globe.
With International Museum Day approaching, Google sought to deliver on its mission to make information universally accessible by making local and international museum exhibits accessible in China. The #Closetoyou campaign did exactly that.
Partnering...