Campaign details
Brand: GilletteBrand owner: Procter & GambleEntrant company: MediaCom, BangkokIdea creation: Grey BangkokMarket: ThailandSector: Shaving productsMedia channels: Online video, Packaging & design, Product sampling, Public relations, Social media, Word of mouth,influencersBudget: 500k - 1 million
Executive summary
Due to their low physical need, shaving for Thai men is not something they give a lot of thought to. In Thailand, safety razor brand Gillette just didn't enjoy the iconic male status it has in other markets. However, with the launch of Gillette Skinguard, suited for...