Campaign details
Brand: Future RetailBrand owner: Future RetailEntrant company: DDB Mudra- IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: RetailMedia channels: Point-of-purchase, In-store, Merchandise & free gifts, Word of mouth, Influencers, KOLs, Social mediaBudget: Up to 500k
Executive summary
FBB, India’s leading fashion retailer had been at the forefront of democratising fashion. This had resulted in a commoditised brand perception in the minds of its consumers, most of whom were women. During festivals and other special calendar days, fashion brands generally engage in celebratory messages to...