Fundación Casa Ronald McDonald Ecuador: Ads For Good

Maria Paula Mera Velez, Sergio Moraga, Solange Romo

Non-profit, Fundación Casa Ronald McDonald, supported low-income families with children fighting cancer through an alliance with two large media outlets in Ecuador.

Campaign details

Brand: Fundación Casa Ronald McDonald EcuadorBrand owner: Fundación Casa Ronald McDonald EcuadorEntrant company: Fundación Casa Ronald McDonald Ecuador - EcuadorIdea creation: Paradais DDB GuayaquilMarket: Latin AmericaSector: Non-profit, public sector & educationMedia channels: Television & Connected TV, Word of mouth, Influencers, KOLs, Social mediaBudget: No budget

Executive summary

This is the story of how Fundacion Casa Ronald McDonald Ecuador managed to obtain the economic funds necessary to continue supporting hundreds of low-income families with children who are fighting cancer in Ecuador.

In October,...

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