Campaign details
Brand: ExtraBrand owner: MarsEntrant company: MediaCom ShanghaiMarket: China (Mainland)Sector: ConfectioneryMedia channels: Mobile & apps, Online video, Packaging & design, Point-of-purchase, in-store, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: 3 - 5 million
Executive summary
Young people missed out on lots of fun during COVID, concerts, and events gathering with friends, etc. However, they still actively listening, watching, and engaging with music, to stimulate fun from social distancing and boost confidence for life. To celebrate the excitement of music and also to win...