Campaign details
Brand: EnfamilBrand owner: Reckitt BenckiserEntrant company: MRM, New YorkIdea creation: MRM , New York / McCann Health New York / McCann Worldgroup, New YorkMarket: United StatesSector: Baby foodMedia channels: Merchandise & free gifts, Online display, Online video, Programmatic display, Social media, Sponsorship - media, Websites & micrositesBudget: 5 - 10 million
Executive summary
Who is the most important person in the world?
Maybe the notorious RBG? Jeff Bezos? Beyoncé? Trump…? Arguably all important, but none are the most important person in the world....