Campaign details
Brand: DoritosBrand owner: PepsiCoEntrant company: Yahoo Asia Pacific - SingaporeMarket: AsiaSector: FoodMedia channels: Word of mouth, Influencers, KOLs, Social media, Programmatic display, Merchandise & free gifts, Mobile & apps, Packaging & design, Online video Budget: Up to 500k
Executive summary
Doritos products were a staple in the Philippines’ savoury snack market which was dominated by home-grown brands.
Long holding a reputation as the snack for serious gamers, Doritos wanted to broaden its appeal and sow massive brand love through an authentic campaign that would engage...