Campaign details
Brand: Deutsche BahnBrand owner: Deutsche BahnEntrant company: Ogilvy FrankfurtIdea creation: Ogilvy FrankfurtMarket: GermanySector: Rail, coach, boat & car rentalMedia channels: Content marketing, Direct marketing, Online video, Outdoor, Out-of-home, Print - general, Unspecified, Social media, Television & connected TV, Websites & micrositesBudget: 1 - 3 million
Executive summary
In the COVID-19 summer of 2020, Deutsche Bahn, the national railway company in Germany, wanted to motivate people to
go on holiday in Germany and travel by train. All while competing against a projected 50% decline in...