Culture Lab: New Normal

Daniel Ortiz, Gabriel Pellecer

The Culture Lab, a cultural intelligence unit, launched a campaign in Latin America to sustain the relationship with clients, and prevent them from reducing their fees.

Campaign details

Brand: Culture LabEntrant company: EL Taier DDB - GuatemalaIdea creation: El Taier DDB CentroMarket: Latin AmericaSector: Business & industrialMedia channels: Video on demand, Radio & audio, Social mediaBudget: Up to 500k

Executive summary

The pandemic turned ours and our clients’ business upside down. Faced with a 50% income reduction, we had to fight for our lives, our clients and stop the hemorrhage. In a pandemic world, where people were stuck in their homes consuming media, we innovated traditional research studies and transformed them into an...

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