Campaign details
Brand: ConocoBrand owner: ConocoEntrant company: Carmichael Lynch, MinneapolisMarket: United StatesSector: Tyres, fuel, accessories, servicesMedia channels: Mobile & apps, Outdoor, out-of-home, Programmatic display, Radio & audion, Sponsorship - sportsBudget: Up to 500k
Executive summary
Conoco was preparing for its ninth annual free coffee promotion with the Denver Broncos, which would have to adjust based on COVID-19.
With the ongoing COVID-19 pandemic, live events, including sports, were at a standstill with seemingly no end in sight. The NFL's insistence of a full season was met with pessimism...