Campaign details
Brand: Center FreshBrand owner: Perfetti Van MelleEntrant company: Ogilvy & Mather GurgaonIdea creation: Ogilvy & Mather GurgaonMarket: IndiaSector: ConfectioneryMedia channels: Content marketing, Online video, Product sampling, Social media, Word of mouth, InfluencersBudget: 500k - 1 million
Executive summary
In 2020 as COVID-19 struck, India imposed a super strict lockdown. Young people were not only pulled away from all physical interactions with the opposite sex, but had to sacrifice their privacy completely in a home filled with family members.
Mints were meant to bring young...