Campaign details
Brand: Cadbury CelebrationsBrand owner: Mondelēz InternationalEntrant company: Ogilvy & Mather MumbaiIdea creation: Ogilvy & Mather MumbaiMarket: IndiaSector: ConfectioneryMedia channels: Online display, Online video, Point-of-purchase, In-store, Social media, Video on demand, Websites & micrositesBudget: 5 - 10 million
Executive summary
Cadbury created the chocolate category in India through many decades of effort, which has ensured chocolate has gone from an alien treat to a widely desired indulgence.
Cadbury Celebrations is its gifting brand, which exists to make the most of sweet gifting demand, especially...