Black & Abroad: The Black Elevation Map

Ian Mackenzie, Diane Ridgway-Cross, Shannon Keach

Black & Abroad, a cultural collective offering innovative travel experiences, promoted tourism within the USA by collecting data on Black-owned businesses across the country.

Campaign details

Brand: Black & abroad Brand owner: Black & abroad Entrant company: Performance ArtIdea creation: Performance Art Toronto Market: United States Sector: Travel agents, tour operators Media channels: Online video, Public relations, Online display, Social mediaBudget: Up to 500k

Executive summary

Black & Abroad is a niche travel brand known for challenging the way the world sees travel and how the modern Black traveller experiences travel. As we explored telling a domestic travel story for the brand, we recognized a disturbing cultural truth...

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