Campaign details
Brand: BankinterBrand owner: Bankinter, S.AEntrant company: Havas Media, MadridIdea creation: Sioux Meet Cyranos, MadridMarket: SpainSector: BanksMedia channels: Direct marketing, Email marketing, Integrated, Magazines - business, trade, Mobile & apps, Online display, Online video, Programmatic display, Radio & audio, Search marketing, Social media, Television, Video on demand, Websites & micrositesBudget: 1 - 3 million
Executive summary
Bankinter's objective in 2020 was to attract clients through its interest-bearing accounts. In March it was planned to launch a campaign with an aggressive commercial proposal, but we...