Campaign details
Brand: BankinterBrand owner: BankinterEntrant company: Havas Media, MadridIdea creation: Sioux Meet Cyranos, MadridMarket: SpainSector: BanksMedia channels: Direct marketing, Email marketing, Livestreaming, Magazines - business, trade, Mobile & apps, Newspapers, Online display, Online video, Public relations, Radio & audio, Social media, Television, Video on demand, Websites & micrositesBudget: 1 - 3 million
Executive summary
Bankinter had plans to continue growing their customer base and recover the Spanish financial category reputation after the 2008 financial crisis, with a new positioning, "The bank that sees money...