Campaign details
Brand: Back Market Brand owner: Back Market Entrant company: MarcelIdea creation: Marcel Paris Market: France Sector: Electrical retail Media channels: Outdoor, Out-of-home, Online display, Social mediaBudget: Over 20 million
Executive summary
This is the story of a company that didn’t exist eight years ago, and is now valued at €5.78bn. Back Market, a startup, created a new category – refurbished tech – and became the number-one online seller of smartphones in France, surpassing Amazon and Apple.
It was no small feat. After...