Aspercreme: Sanofi CHC Asperqueen

Mia Gabriel, Megan Quinn, Ronnie Beltran

Aspercreme, a topical pain relief cream brand, increased sales, purchase intent, and reach by capitalising on the TikTok trend of #HeelHacks.

Campaign details

Brand: Aspercreme Brand owner: Sanofi Entrant company: Havas MediaIdea creation: Havas Media New York Market: North America (general region) Sector: Non-prescription, OTC products Media channels: Online video, Word of mouth, Influencers, KOLs, Online display, Public relations, Events & experiential Budget: 1 - 3 million

Executive summary

Aspercreme has been a trusted brand in the topical pain management category for many years, with a reputation for providing effective pain relief. The brand has traditionally been aligned with an older demographic. 82% of Aspercreme’s...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands