Campaign details
Brand: NestléBrand owner: NestléEntrant company: Zenith - IndiaIdea creation: Zenith MumbaiMarket: AsiaSector: FoodMedia channels: Video on demand, Online video, Websites & microsites, Content marketing, Word of mouth, Influencers, KOLs, Online displayBudget: 3 - 5 million
Executive summary
Ask Nestlé is India’s first corporate service brand addressing the needs of anxious mothers looking for their child’s nutrition. With multiple media interventions, we drove 3.1 million website traffic, 2.9 million of them being visitors. A significant drop off ratio amongst these visitors and low repeat...