Campaign details
Brand: Asian PaintsBrand owner: Asian PaintsEntrant company: Tonic Worldwide MumbaiIdea creation: Tonic Worldwide, MumbaiMarket: IndiaSector: Home improvementMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Over the years, Asian Paints has always enjoyed being the market leader when it came to decorative paints and home decor, but the brand faced a challenge in creating high brand preference for its range of painting accessories and tools because the use of these products are highly functional and the painters and contractors hardly pay...