Campaign details
Brand: AquaBrand owner: SofinaEntrant company: Wunderman Thompson, JakartaIdea creation: Wunderman Thompson, Jakarta / Danone, JakartaMarket: IndonesiaSector: Bottled waterMedia channels: Online video, Outdoor, out-of-home, Social media, TelevisionBudget: 1 - 3 million
Executive summary
AQUA's Ripple of Goodness Campaign showed how a heritage brand with a declining share chose to serve a bigger purpose to the nation in the face of an unprecedented global pandemic. AQUA chose to provide guidance and goodness to the nation, and flexibly respond to the uncertain situation and engage audiences...