Campaign details
Brand: adidasBrand owner: adidasEntrant company: MediaCom, ShanghaiMarket: China (Mainland)Sector: SportswearMedia channels: Content marketing, Mobile & apps, Online video, Programmatic display, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
Sales for adidas China had slumped 85% since the Chinese New Year, with stores closed due to quarantine measures. As China started to recover from the shutdowns, adidas needed to increase purchase intent to drive short-term sales.
Fresh from a successful fight against COVID-19, there was a spirit of collectivism and positivity around China....