UNIQLO exhibits LifeWear Art and Science Clothing of Tomorrow at CIIE for the third time, empowering the creation of a better future!

刘佳, 于琪, 贾肖茜

In a weak economic environment, UNIQLO, which has participated in the exhibition for three consecutive years, pays attention to consumer needs and hopes to use the CIIE platform to build the brand value of LifeWear and the differentiated value of core products.

Case details

Brand: UNIQLO

Brand owner: Fast Retailing

Main agency: Shanghai Blue Cursor Brand Consulting Co., Ltd.

Main agency holding group: BlueFocus Group

Launched in: Mainland China

Industry: Clothing

Media channels:

Budget: 1-2 million

Case Summary

Origin :

  • UNIQLO focuses on consumer needs. In a weak economic environment, people are eager to "embrace a new life". UNIQLO uses the CIIE platform to convey the differentiated value of the LifeWear brand and bring innovative clothing of the future to global consumers.

Target :

  • Build LifeWear brand value and differentiated value...

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