Case details
Brand: Didi Chuxing
Brand owner: Didi Chuxing
Main agency: PHD BJ Beijing Hengmei Advertising Co., Ltd.
Main agency holding group: Omnicom Media Group
Market launch: Mainland China
Industry: Transportation
Media channels: outdoor billboards, transportation network media (airplane, high-speed rail, subway, bus, taxi, etc.), celebrity/celebrity spokesperson, key opinion leader KOL, mobile & application APP, online display advertising, online video advertising, News Feed, Social Media, Events, Activities & Experiences
Budget: 2-3 million
Case Summary
Didi on behalf of the driver and Guangdong Traffic Police, in the case of "high-priced oil painting",...