Case details
Brand:SedrinBrand owner: SedrinMain agency: StarcomMain agency holding group: Publicis GroupeMain Agency 2: Party ASecondary Agency: Draft LineMarket launch: Mainland ChinaIndustry: AlcoholMedia channels: outdoor billboards, transportation network media (airplane, high-speed rail, subway, bus, taxi and other transportation lines), cable digital TV, OTT smart TV, celebrity/celebrity spokesperson, key opinion leader KOL), online display advertising, Online Video Ads, In-feed Ads, Programmatic Ads, Targeted Ads), Events, Activities & ExperiencesBudget: 20-25 million
Case Summary
As a local brand born in Fujian and grown...