Case details
Brand: QQ StarBrand owner: YiliMain agency: Mindshare China/Ogilvy & MatherMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: DairyMedia Channels: Key Opinion Leaders, KOLs, Mobile & Apps, Online Display Advertising, News Feed Advertising, Events, Activities & Experiences, User Native Content (UGC), Packaging & Design, Brand IP MarketingBudget: 10-12 million
Case Summary
In the opening season of QQ Star, the world-class animation IP Ultraman will be linked to build a high-ranking star dad alliance to interpret the charm of IP, create a brand interaction...