Case details
Brand: Master Kong Iced Black Tea
Brand owner: Master Kong
Main agency: Mindshare China, WPP, VMLY&R
Secondary agencies: Civilization, Kaytune
Market launch: Mainland China
Industry: Food & Beverage
Media Channels: Outdoor, Sponsored, Influencer, Mobile & Apps, Live Streaming, Social Media
Budget: 40-50 million
Case Summary
Master Kong Iced Black Tea is a beverage brand with a TOP 1 market share in the ready-to-drink tea market, and CNY has become a must-occupy opportunity to communicate emotionally with consumers and strengthen the brand's mind. The brand understands that there are obstacles...