Case details
Brand: Master Kong Sour Plum SoupBrand owner: Master KongMain agency: Mindshare ChinaMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: Food & BeverageMedia Channels: Key Opinion Consumer KOC, Key Opinion Leader KOL, Celebrity/Celebrity Spokesperson, Mobile & App, Live Broadcast, Social Media, Content MarketingBudget: 40-50 million
Case Summary
In the form of co-creation, the project has in-depth cooperation with the gourmet IP of Dragon TV's "Punch Bar Food Group", deeply combining Master Kong's sour plum soup with local delicacies, and deeply expanding the dining...