Case details
Brand: Bud Light
Brand owner: Anheuser-Busch InBev
Main Agency: Jones Knowles Ritchie
Main agency holding group: Jones Knowles Ritchie
Secondary agency: Lions Advertising, Star Media
Market launch: Mainland China
Industry: Food & Beverage
Media channels: outdoor billboards, transportation network media (airplanes, high-speed rails, subways, buses, taxis, etc.), building media, influencers (star/celebrity spokespersons), mobile & application APPs, information flow advertisements, online display Advertising, Online Video Advertising, Social Media
Budget: 15-20 million
Case Summary
In 2020, the internationally renowned beer brand "Budweiser Xinlan" entered the Chinese market and took the...