Hanlin Publishing: Gymnastics Girl

施淑芳, 许愈珮

Hanlin is recognized as the most difficult textbook brand in Taiwan's education circle, and adheres to the concept of "challenges can make children grow".
Case Details

Brand: Hanlin Publishing Hanlin

Brand owner: Hanlin

Main Agency: Ogilvy Ogilvy

Main agency holding group: WPP

Launched on the market: Taiwan

Industry: Education & Training

Media channels: influencer (key opinion leader KOL), interactive/digital online (online display advertisement, online video advertisement, video/micro-movie, social media)

Budget: 500,000-1,000,000

case summary

Hanlin is recognized as the most difficult textbook brand in Taiwan's education circle, and adheres to the concept of "challenges can make children grow". However, adults in Taiwan want their children to grow up happily, and they are used to eliminating all...

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