Case details
Brand: Budweiser beerBrand owner: Budweiser beerMain agency: StarcomMain agency holding group: PublicisMarket launch: Mainland ChinaIndustry: BeerMedia Channels: Outdoor Billboards, Celebrity/Celebrity Spokespersons, Key Opinion Leaders KOLs, Key Opinion Consumers KOCs, Mobile & App APPs, Online Display Ads, News Feed Ads, Programmatic Ads, Social Media, E-commerce Platforms, Events, Activities & Experience, User Native Content (UGC), Packaging & Design, Free Merchandise & GiftsBudget: 15-20 million
Case Summary
In the face of the goal of brand rejuvenation, Budweiser has thought deeply about how to make good...