Zing Digital: Diversity in Unity
Naresh Krishnaswamy
Campaign details
Brand: Zing DigitalBrand owner: Essel GroupLead agency: McCann World GroupCountry: IndiaIndustry: TV channels, services, programmesMedia: Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Radio, TelevisionBudget: 500k - 1 million
Executive summary
For the Direct to Home industry, the third phase of digitization was a landmark event. Because millions of television consumers who were on analog cable earlier had to now mandatorily shift to either digital cable or DTH services – opening up a huge potential customer base...