Campaign details
Brand: WWFBrand owner: WWFLead agency: Grey MalaysiaContributing agency: whiteGREYMarket: Asia (general region)Industries: Charities & voluntary organisationsMedia channels: Content marketing, Direct marketing, Online video, Outdoor, out-of-home, Social media, Websites & microsites, Word of mouth, influencersBudget: No budget
Executive summary
Plastic is choking our planet to death. It's dumped across Asia, washing up on our shores all over the region, and killing Asia's iconic wildlife, from whales to turtles and millions of seabirds.
It's also being consumed by another animal – humans. As dramatised in...