Campaign details
Brand: WildcraftBrand owner: WildcraftAgencies: Mindshare, OgilvyMarket: IndiaIndustries: Clothing & fashion retailMedia channels: Social media, Television, Virtual & augmented reality, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
The goal was to awareness for the Wildcraft Supermask while India was in lockdown, educate the nation on the importance of masks during the COVID-19 pandemic and prepare India for a new normal using the message, 'Hain Taiyaar Hum' ('we are ready'). To address an immensely diverse country we identified sentiment and behaviour across strata and...