Whisper: Gives you wings
Aditi Patwardhan and Gaurav Soni
Campaign details
Brand owner: Procter & GambleAgency: Leo Burnett (Mumbai)Brand: WhisperCountry: IndiaChannels used: Point-of-purchase, in-store media, TelevisionMedia budget: 5 - 10 million
Market background and business objective
Women shining in India…
Hillary Clinton stole the words from right out of our mouths. The past decade could almost be called the decade of women. Women now head many top Indian corporations: Neelam Dhawan (Microsoft India), Naina Lal Kidwai (HSBC) and Chanda Kochhar (ICICI Bank) to name but a few. What better...