Campaign details
Brand: Wall's Creamy DelightsBrand owner: Unilever PakistanLead agency: DDB Mudra GroupCountry: PakistanIndustries: Dairy productsMedia channels: Public relations, Social media, Television, Word of mouth, advocacy Budget: Up to 500k
Executive summary
As a market leader in the in-home frozen desserts category, Wall's took upon itself the challenge of deepening penetration and expanding the overall ice-cream and frozen desserts market in Pakistan. How did they do it? By inculcating the habit of more frequent and occasion-led ice-cream consumption. A deep understanding of the audience revealed the need for...