Campaign details
Brand: United Overseas Bank (UOB)Brand owner: United Overseas Bank (UOB)Agency: IMMedia ContentMarket: Indonesia, Malaysia, Singapore, Thailand, VietnamIndustries: BanksMedia channels: Content marketing, Email marketing, Mobile & apps, Online video, Websites & micrositesBudget: Up to 500k
Executive summary
We used our AI- and machine learning-driven content marketing platform, to deliver a new audience-centric SME content strategy for United Overseas Bank (UOB) across five SEA markets.
To truly understand the five complex audiences, we developed a new metric, the Engagement Index (Ei), that provided unique insights into competitor...