Campaign details
Brand: UltraTech CementBrand owner: UltraTech Cement LimitedAgency: Mindshare IndiaMarket: IndiaIndustries: Industrial & manufacturingMedia channels: Content marketing, Events & experiential, Mobile & apps, Online video, Radio & audio, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Building a home is a highly emotional journey and individual home builders invest their life savings, blood, sweat and courage to build it. It is the badge of competence, through which they fulfill their role as the family protector and provider.
When they embark on this...