Campaign details
Brand: Uber Brand owner: Uber Technologies Entrant company: FCB IndiaMarket: India Sector: Rail, coach, boat & car rental Media channels: Online display, Outdoor, Out-of-home, Social media, Video on demand, Cinema, Television & Connected TV, Word of mouth, Influencers, KOLsBudget: 3 - 5 million
Executive summary
In India, mobility is progress.
In a country of billions, commuting is all about pushing forward, getting ahead and chasing dreams. But with an average daily wage of less than $5, approximately 100 million people in cities rely...