Campaign details
Brand: Tresemme Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Hair care Media channels: Social media, Word of mouth, Influencers, KOLs, Online video, Websites & microsites, Search marketing, Online displayBudget: 500k - 1 million
Executive summary
Under the e-commerce wave in Vietnam, Tresemme stepped up and applied an influencer media model with customised messages to the audience. We have audience data to help classify our customers and serve with highly relevant messages. With this strategy,...