Tiger Energy Biscuits: Tiger Energy Lunchbox
Gabriela Loren Bade
Campaign details
Brand owner: MondelezAgency: Ace Saatchi & Saatchi AdvertisingBrand: Tiger Energy BiscuitsCountry: PhilippinesChannels used: Newspapers, Point-of-purchase, in-store media, Product and other sampling, Public relations, Sales promotion, TelevisionMedia budget:
Executive summary
Since its launch in 2009, Tiger Energy Biscuits had grown and was already an accepted and well-known brand. However, it had continued to struggle. Despite its unique benefits of nutrition and 'energy', Tiger was still not a must-have for Filipino mums. Standing out in the category was not translating into...