Campaign details
Brand: VoltasBrand owner: Tata Group CompanyLead agency: Soho Square Advertising and Marketing Communications Pvt. Ltd.Contributing agencies: HavasCountry: IndiaIndustries: Home appliancesMedia channels: Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Radio, TelevisionBudget: 5 - 10 million
Executive summary
Voltas has been a leader in the Indian air conditioner market since 2012, with LG and Samsung in second and third spot, respectively. Pole position was taken after its famous "Murthy" campaign of 2012, which humanised the benefits of Voltas All Weather air conditioners and changed advertising standards...