Campaign details
Brand: The HinduBrand owner: M/S. Kasturi & Sons LtdLead agency: J. Walter Thompson, ChennaiContributing agencies: MirrumCountry: IndiaIndustries: NewspapersMedia channels: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, TelevisionBudget: 500k - 1 million
Executive summary
The Hindu, the second-most circulated* English daily newspaper in India, with a large base in South India, wanted to connect better with the readers of Bengaluru (or Bangalore) and awaken them to the local issues that plague the city.
Carried out in...