Campaign details
Brand: Coca-Cola Brand owner: The Coca-Cola Company Entrant company: WavemakerIdea creation: Wavemaker Dhaka Market: Bangladesh Sector: Carbonated soft drinks Media channels: Mobile & apps, Events & experiential, Online video, Search marketing, Online display, Newspapers, Television & Connected TV, Radio & audio Budget: Up to 500k
Executive summary
Following the era of COVID, it was crucial for Coca-Cola Bangladesh to launch and develop a brand asset that had the potential to appeal to the young people of Bangladesh. Coke and music could bring...