Tata Tea: Power of 49 - empowering 100 million women to cast an informed vote in the Indian General Elections
Kishankumar Shyamalan, Tejkaran Singh Bajaj, Simanta Mahanta, Sanchayeetha Verma, Shailja Vohra, Venkatesh Kamath, Sumit Choudhary, Vandana Krishnan, Vikesh Jain, Lakshana Kripash, Sangeetha Mahadevan and Manoj Kandaswamy
Campaign details
Brand owner: Tata Global BeveragesLead agency: Maxus (GroupM)Contributing agency: 22 Feet and Lowe LintasBrand: Tata TeaCountry: IndiaIndustry Coffee, tea, hot drinksChannels used:Content marketing, Earned media, buzz, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile...