Campaign details
Brand: Tata TeaBrand owner: Tata Global Beverages Limited Lead agency: MullenLowe Lintas Group, IndiaContributing agencies: Maxus Global, 22feet Tribal WorldwideCountry: IndiaIndustries: Hot drinksMedia channels: Content marketing, Online video, Social media, Websites & microsites
Executive summary
Since 2008, under the chant, Jaago Re (Awaken), Tata Tea had steadily built its reputation as a cultural icon known for its activism campaigns.
A cup of tea has the power to wake us up from slumber. Tata Tea elevated this to Jaago Re (Awaken), a clarion call for people to...