SugarFree: Donate Your Calories
Campaign details
Brand owner: Zydus CadilacLead agency: Contract Advertising India Pvt. Ltd.Brand: SugarFreeCountry: IndiaIndustry Charities & voluntary organisationsMedia: Events & experiential, Internet - display, Online video, Packaging & design, Print - general, unspecified, Public relations, RadioBudget: Up to 500k
Executive summary
The Donate Your Calories campaign believed that whether calories are good or bad comes from the perspective of the consumer. The campaign helped enhance the nutrition of children across India by converting 'unwanted' calories into 'good' calorie laden hot meals for under...