Campaign details
Brand: Standard Chartered Bank Brand owner: Standard Chartered Bank Entrant company: TBWA\SingaporeIdea creation: TBWA\Singapore Market: Singapore Sector: Banks Media channels: Content marketing, Online video, Social media, Online display, Outdoor, Out-of-home, Radio & audio Budget: 500k - 1 million
Executive summary
“I can’t wait to talk about banking,” said no one ever, (aside from the bankers).
This is the story of how a challenger brand increased consideration in Singapore by 60% in an unpopular category during difficult times.
In 2021, more...