Standard Chartered Bank: Harnessing the power of opinion

Amanda Watts

This case study describes how Standard Chartered Bank partnered with The Economist, the newspaper, to encourage consumers across Asia, the Middle East and Africa to take part in an online debate about corporate social responsibility (CSR).

Standard Chartered Bank: Harnessing the power of opinion

Amanda Watts

Campaign details

Brand owner: Standard Chartered BankAgency: OMDBrand: Standard Chartered BankCountry: China,Hong Kong,India,Indonesia,Malaysia,Other,Singapore,Taiwan,ThailandChannels used: Email marketing, Internet – display, Internet – general, Internet – microsites, widgets, Internet – search, Magazines – consumer, Online video, Social mediaMedia budget: 500k – 1 million

Executive summary

This case study shows how Standard Chartered Bank demonstrated their commitment to good corporate citizenship and proved they were living up to their brand promise, by partnering with The Economistto create a major online...

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