Campaign details
Brand: ŠKODA TaiwanBrand owner: Audi Volkswagen TaiwanLead agency: PHD Media TaiwanContributing agencies: ŠKODA Taiwan, Redbit PicturesCountry: TaiwanIndustries: Automakers & marquesMedia channels: Events & experiential, Online display, Online video, Social mediaBudget: Up to 500k
Executive summary
ŠKODA formally entered the Taiwan market in 2015 and has gradually raised brand awareness. However, overall awareness still remained at only 15% of the marketplace. ŠKODA, as a European car-maker, needed to boost brand awareness and capture attention to generate some traction for its brand and trigger emotional connections at...