Campaign details
Brand: SintexBrand owner: Sintex Industries LimitedLead agency: DDB Mudra GroupCountry: IndiaIndustries: Industrial & manufacturingMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Sintex single-handedly created the overhead water tanks category in India. However, over the years, the Sintex brand became generic to the category and every black overhead water tank was referred to as Sintex.
The company wanted to demonstrate its philosophy of 'active thinking' and make a difference to society at large.
Being a water storage solution, it made sense for Sintex...